Evidence over vibes
AI search visibility, GEO and AEO: what the engines actually do, what the data shows, and what to do about it.
Four things changed at the engines this month — a publisher-payment pilot, a Google content-guidance update, a new UGC data pipeline, and GPT-6's interactive answers. Here's what each actually means.
A sourced roundup of the AI search statistics worth repeating in 2026 — each with its publisher, sample and date, and what the number does not mean.
Bing now shows you your own AI citations for free. Google shows impressions, not clicks. Here's what each first-party report covers, and where third-party tools fill the gap.
Four studies rank content types differently because they define 'content type' differently. Here's what each measured, and what to publish despite the noise.
Three studies get quoted as one 'AI is killing clicks' story. They measured three different things. Here's what each one actually shows.
In May 2026, Google told SEOs what its AI features reward and what to stop doing — but the guidance covers only Google's own systems, not ChatGPT, Perplexity or Claude.