Evidence over vibes
AI search visibility, GEO and AEO: what the engines actually do, what the data shows, and what to do about it.
Publishing more pages is not the same as getting cited more. Original information, real experience and accurate facts correlate with AI visibility; page count barely does.
Most wasted AI-visibility spend traces to a short list of errors: one run treated as proof, chasing rank instead of frequency, blocking the wrong bot, and a few more.
Several popular GEO tactics have thin or contradicted evidence. Here's what Google's own guide rules out, what a 75,000-brand study actually found, and what's still untested.
Most GEO claims online aren't evidence — they're one person's one run. Here's the method: a testable hypothesis, matched pages, enough runs, and a disclosed limitation.
A proposed markdown map of your site for AI agents. Evidence that major AI crawlers actually read it is thin, and Google says it doesn't use it at all.
GPTBot, OAI-SearchBot and ChatGPT-User are three separate bots with three separate jobs — block the wrong one and you can quietly remove yourself from AI answers.